This privacy policy (“Privacy Policy”) applies to personal data that we collect from you as a customer (“you” or “your”). It provides information on what data we collect, why we collect the data, how it is used and the lawful basis on which your personal data is processed, and what your rights are under the applicable data protection and privacy laws, including the General Data Protection Regulation (“GDPR”).

As used in this Privacy Policy, “legitimate interests” means my interests in conducting and managing my business. When I process your personal data for legitimate interests, I make sure to consider and balance any potential impact on you, and your rights under data protection laws. My legitimate interests do not automatically override your interests. I will not use your personal data for activities where my interests are overridden by the impact on you, unless I have your consent or those activities are otherwise required or permitted to by law. You have the right to object at any time to processing of your personal data that is based on our legitimate interests, on grounds relating to your particular situation (for more information on your rights, please see “Your Data Protection Rights” section below).


 I am Gemma Hopkin Creative, Danesway, Beverley, HU17 7JQ. I am the data controller responsible for your personal data.


 We collect the following information from you:

  • Personal information: This includes your name, address, e-mail address; phone number; gender; country, as well as the names, gender and other details about your family members and other participants in a photography session, together with and other information that you elect to provide to us.
  • Other Information: Personal details you choose to give when corresponding with us by phone or e-mail or visiting my studio

In providing photographic and graphic design services, I create photographs and artwork which may identify you, your family members and other participants and that may be considered personal data. Photographs and artwork may be produced in print and digital format. You are responsible for ensuring that all participants in a photograph sessions have been provided with a copy of this privacy policy.



I use your personal information in the following ways:

  • to provide you with the services and to create and deliver the products you have requested and contact you regarding your use of the services. Such use is necessary to respond to or implement your request and for the performance of the contract between you and I,
  • as necessary for certain legitimate business interests, which include the following:
  • where I am asked to deal with any enquiries or complaints you make;
  • to provide postal communications which I think will be of interest to you;
  • if you ask us to delete your data or to be removed from our marketing lists and we are required to fulfil your request, to keep basic data to identify you and prevent further unwanted processing,
  • to (a) comply with legal obligations, (b) respond to requests from competent authorities; (c) protect my operation; (d) protect my rights, safety or property, and/or that of my affiliated businesses, you or others; and (e) enforce or defend legal rights, or prevent damage,
  • with your consent, I may use your photographs to promote and advertise my business, including (a) in my studio and in printed publications, presentations, promotional materials (including leaflets, brochures, stickers, bookmarks, posters, factsheets, calendars); (b) on my website and other digital advertising of our services; and (c) in social media forums such as Instagram, Pinterest and Facebook.
  • I may provide you with information about goods or services, events and other promotions I feel may interest you. I will contact you by email only for your consent, if this wasn’t given at the time you provided us with the personal data.
  • I may use your personal data for other purposes which you have consented to at the time of providing your data.


  • Business Transfers: if I sell my business or my company assets are acquired by a third party personal data held by myself about my customers may be one of the transferred assets.
  • Administrative and Legal Reasons: if I need to disclose your personal data (i) to comply with a legal obligation and/or judicial or regulatory proceedings, a court order or other legal process. (ii) to enforce our Terms & Conditions or other applicable contract terms that you are subject to; (iii) to protect myself, members or contractors against loss or damage. This may include (without limit) exchanging information with the police, courts or law enforcement organisations.


I will keep your personal data only for as long as is reasonably necessary for the purposes outlined in this privacy policy, or for the duration required by any legal, regulatory, accounting or reporting requirements, whichever is the longer. In particular, I will retain your personal data for six months after your photography session and I willl retain digital files of your photographs for six months (this refers to the RAW files and high resolution edited images and does not include any images being used for advertising/competitions/social media). When you consent to receive marketing communications, I will keep your data until you unsubscribe. Upon expiry of the applicable retention period I will securely destroy personal data in accordance with applicable laws and regulations.

Certain applicable data protection laws give you specific rights in relation to your personal data. In particular, if the processing of your personal data is subject to the GDPR, you have the following rights in relation to your personal data:

  • Right of access: If you ask me, I will confirm whether I am processing your personal data and, if so, provide you with a copy of that personal data along with certain other details. If you require additional copies, I may need to charge a reasonable fee.
  • Right to rectification: If your personal data is inaccurate or incomplete, you are entitled to ask that I correct or complete it. If I shared your personal data with others, I will tell them about the correction where possible. If you ask me, and where possible and lawful to do so, I will also tell you with whom I shared your personal data so you can contact them directly.
  • Right to erasure: You may ask me to delete or remove your personal data, such as where our legal basis for the processing is your consent and you withdraw consent. If I shared your data with others, I will tell them about the erasure where possible. If you ask me, and where possible and lawful to do so, I will also tell you with whom I shared your personal data with so you can contact them directly. I may continue processing personal data where this is necessary for a legitimate interest in doing so, as described in this Privacy Policy.
  • Right to restrict processing: You may ask me to restrict or ‘block’ the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or object to us processing it. I will tell you before I lift any restriction on processing. If I shared your personal data with others, I will tell them about the restriction where possible. If you ask me, and where possible and lawful to do so, I will also tell you with whom I shared your personal data so you can contact them directly.
  • Right to object: You may ask me at any time to stop processing your personal data, and I will do so:
  • If I am relying on a legitimate interest to process your personal data — unless I demonstrate compelling legitimate grounds for the processing or;
  • If I am processing your personal data for direct marketing.
  • Right to withdraw consent: If I rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing of your data before we received notice that you wished to withdraw your consent.
  • Right to lodge a complaint with the data protection authority: If you have a concern about our privacy practices, including the way I handled your personal data, you can report it to the UK data protection authority (the Information Commissioner’s Office or ICO), or, as the case may be, any other competent data protection authority of an EU member state that is authorised to hear those concerns (you may find EU Data Protection Authorities’ contact information here).

If you wish to exercise any of these rights please contact me as described in the “Contact” section below. I may also need to ask you for further information to verify your identity before I can respond to any request.


Questions, comments or requests regarding this Privacy Policy should be addressed to: Gemma Hopkin Creative.

07834 223624

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